From Drought Shaming to Reclaiming: Celebrities- Make a Statement!

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california,celebrities,drought,drought shame,drought shaming,gray water recycling,green building,green technology,kanye west,kim kardashian,recycling,residential graywater system,sustainability,water recycling,Water Recycling Systems
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They say the grass is always greener on the other side. In this case, the meaning is literal as celebrity lawns are being criticized for remaining green in the midst of a 100 year drought.

We all know too much about the personal lives of the Kim Kardashians and Kanye Wests of the world. We know everything from their lifestyle choices to food preferences. We also know how their lawn looks.

Luckily, most of us do not have our shortcomings publicized on a “million tweets per mistake” basis. Lately, the most popular way to put ourselves on a moral pedestal above the celebrities has been a newly adopted term called drought shaming.

Essentially, every time a celebrity has been caught with a lush lawn on their estate, society labels them for not caring about California’s drought. For instance, a compiled list of celebrities on this article from CBS effectively shames six celebrities with a few clicks. Also, some folks over at US Magazine spent a whole publication shaming Tyga and Kylie Jenner here. The celebrity shaming has been excessive, to say the least, and it does not have to be this way.

Publicity is a game-changer when it comes to celebrity status. With paparazzi and tabloids constantly exploiting celebrity mistakes for negative press, one’s ecological decision does not have to be, yet, another opportunity to have their character defined adversely.

So, why is Water Recycling Systems talking about this? Because there is a solution that does not require turning your landscape into Death Valley.

Install a Rainwater Capture System.

By installing a rainwater capture system, a 5,000 square foot roof, for example, can capture 3,115 gallons of rainwater that is otherwise headed directly to the Pacific Ocean, for a single inch of rain! Apply that to 15, 20 or 25 inches of rain from an El Nino season….well, you can do the math!


By: Jay Berstein & Jeff Garrison

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